Home Decor Sanitary Complex | Complete Site Rebranding
Home Decor Sanitary Complex, operating via homedecorceramic.com, is a trusted name in the sanitaryware and ceramic product space. Despite having a wide range of premium products, their previous website lacked functionality, modern aesthetics, and failed to provide a seamless user journey. To elevate their digital presence, improve product visibility, and streamline customer interactions, Home Decor partnered with The Internet Store for a complete website revamp.
The Challenge:
Home Decor required a website that was visually aligned with their brand and optimized for modern eCommerce experiences. The challenges were:
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Outdated Design & Layout:
The older website had a traditional and cluttered layout, which did not align with modern eCommerce standards or Home Decor’s premium brand image.
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Lack of Interactive Quotation System:
Customers had no option to inquire or request quotes for products directly from the website.
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SEO & Product Indexing Issues:
None of the product pages were properly indexed on Google, limiting their discoverability and online reach.
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Branding Inconsistencies:
The brand identity was not reflected uniformly across all touchpoints of the website.
The Solution Devised:
The Internet Store partnered closely with the Home Decor team to understand their business objectives and deliver a website that not only looked good but also worked as a robust digital sales tool. The solution included:
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Modern UI/UX:
Revamped the entire design with a fresh, lightweight interface that aligns with modern design standards and Home Decor’s premium offerings.
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Quotation Request Feature:
Added a new functionality allowing users to add products and submit a quote request — streamlining lead generation and client communication.
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Google Indexing & SEO:
Ensured all product listings were SEO-optimized and indexed properly for improved visibility on Google.
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Consistent Branding:
Maintained design and branding consistency across all pages, in line with Home Decor’s visual identity guidelines.
Theme Selection and Development:
Multiple layout options were presented to the Home Decor team, each crafted to emphasize a clean, product-focused approach. After aligning on the final theme that resonated with their goals, development began with performance and brand storytelling as core priorities.
Building the Website:
Modern Design Language: A clean, responsive layout was developed to highlight their product offerings with visual clarity and ease of navigation. The design aligned with their offline branding to ensure seamless identity integration.
Quotation Feature: Clients can now browse the product catalog, add desired items, and request quotes through a user-friendly interface — helping bridge the gap between interest and conversion.
SEO-Ready Architecture: All product pages were structured and optimized to meet SEO best practices. Metadata, keyword integration, and product schema were implemented for better indexing and search engine rankings.
Blog Integration: A new blog section was added, allowing Home Decor to publish SEO-rich articles and product tips — driving organic traffic and providing informational value to visitors.
Delivery & Results:
The final site was delivered on time, with all key functionalities tested and implemented. Post-launch results included:
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Boosted Visibility:
Google search indexing drastically improved, bringing more traffic to product pages.
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Increased Client Interaction:
The quotation feature generated multiple leads within the first few weeks of launch.
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Improved Brand Experience:
The consistent brand experience across the website created a stronger, more professional impression among visitors.
Conclusion:
The Internet Store successfully redesigned Home Decor’s digital presence, turning an outdated website into a high-performing, modern platform. With new interactive features, SEO-friendly architecture, and strong visual branding, the website now serves as a powerful tool for business growth and lead generation.
Project Information
Client:
Home Decor Sanitary Complex
Location:
Morbi, Gujarat
Date:
2025-02-20
Quote:
