Mr. Kutchhi – Bringing the Taste of Kutch to the World | Website Development
Mr. Kutchhi, founded by Hardik Sorathiya, is a fast-food chain specializing in authentic Kutchi cuisine. After moving from Kutch to Ahmedabad for studies, Hardik realized that he deeply missed the street food flavors from his hometown. This led him to launch Mr. Kutchhi, starting with a food truck on the bustling S.G. Highway in Ahmedabad. The business grew quickly, leading to the opening of a permanent shop in Ghatlodiya. To expand Mr. Kutchhi beyond Ahmedabad and make the brand accessible nationwide, Hardik sought the expertise of The Internet Store to create a dynamic website and revamp the brand’s identity.
The Solution Devised:
The Internet Store collaborated with Mr. Kutchhi to develop a comprehensive digital strategy that would highlight their authentic offerings while setting the stage for nationwide expansion. This included:
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A website that showcases their entire menu, celebrates the rich culinary heritage of Kutchi food, and tells the inspiring story of Mr. Kutchhi's journey:
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A franchise page where potential investors can easily inquire about partnership opportunities:
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A fresh new logo that reflects the brand’s identity and growth aspirations:
Implementation:
The project was implemented through the following steps:
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Website Development:
Our team designed an engaging and user-friendly website to serve as the digital hub for Mr. Kutchhi. The website provides a comprehensive view of their menu and tells the story behind their unique flavors, appealing to both local food enthusiasts and potential franchise partners. Key features include:
- A dedicated menu page showcasing their Kutchi specialties like Kutchhi Dabeli, Katka Roti, Bhaji Cone, Vada Pav, and more.
- A franchise page that provides essential information and a contact form for interested investors.
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Logo Redesign:
In addition to the website, The Internet Store recommended a complete logo redesign. We created a vibrant, modern logo that reflects Mr. Kutchhi’s dedication to spreading the authentic taste of Kutch while signaling the brand’s readiness for expansion.
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Franchise Growth Platform:
The franchise page was designed to serve as an entry point for investors looking to partner with Mr. Kutchhi. The page included a clear and engaging form, allowing potential partners to easily inquire about franchise opportunities, enabling the brand to expand beyond Ahmedabad.
Results & Stats:
The collaboration between Mr. Kutchhi and The Internet Store produced impressive results:
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A fully functional and visually appealing website was launched:
The website provided easy access to Mr. Kutchhi’s menu and brand story.
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60% increase in traffic:
The new website saw a significant portion of users visiting the franchise inquiry page within the first month of launch.
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Over 15 franchise inquiries:
These inquiries were generated within two weeks of the website’s launch, opening doors for expansion into new cities.
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Redesigned logo well-received:
The new logo was well-received by both customers and investors, providing a fresh and consistent visual identity for the brand.
Conclusion:
Through strategic collaboration, The Internet Store helped Mr. Kutchhi enhance their online presence and build a solid platform for future growth. The new website effectively communicates their passion for Kutchi cuisine while offering a seamless way for investors to join the brand’s journey. With the new logo and franchise page, Mr. Kutchhi is well-positioned to expand its reach and continue bringing the authentic flavors of Kutch to new markets.
