Work / Websites

NYOF - Not Your Ordinary Furniture | E Commerce Website

NYOF - Not Your Ordinary Furniture, a leading Furniture Design Studio, faced challenges in reaching a global audience and showcasing their exquisite luxury Resin Furniture. Their existing website lacked an effective e-commerce platform, making it difficult for customers to purchase their products online. The absence of an engaging and user-friendly online store was hindering their growth and limiting their sales potential.

The Solution Devised:

We at The Internet Store, partnered with NYOF to devise a tailor-made solution. Our team of experts thoroughly analyzed NYOF's requirements and crafted a comprehensive strategy to build a fully customized global e-commerce platform. The primary focus was on providing a seamless shopping experience to customers while highlighting the uniqueness and beauty of NYOF's luxury Resin Furniture.


The implementation process involved several key steps:

  • Platform Selection:

    After careful evaluation, we recommended using WooCommerce as the backbone for the e-commerce store due to its versatility, scalability, and seamless integration with WordPress.

  • Custom Design & User Experience:

    Our design team collaborated closely with NYOF to create a visually stunning and intuitive user interface. The design showcased the elegance of the furniture pieces and ensured easy navigation for customers, enhancing their shopping experience.

  • Product Showcase:

    We developed a specialized product showcase section, allowing NYOF to display each furniture piece with high-resolution images, detailed descriptions, and customization options. This enabled customers to make informed purchasing decisions.

  • Smooth Checkout Process:

    We optimized the checkout process to minimize cart abandonment and increase conversions. A secure and user-friendly checkout page provided various payment options, ensuring a hassle-free purchase for customers.

  • Global Accessibility:

    To cater to NYOF's global audience, we implemented multi-currency support, multilingual capabilities, and international shipping options, breaking down geographical barriers.

  • SEO & Marketing Integration:

    Our digital marketing experts ensured the site was search engine optimized to enhance organic traffic. We integrated social media and email marketing tools to engage with customers and foster brand loyalty.

Results & Stats

The collaboration with The Internet Store brought significant positive outcomes for NYOF:

  • Sales Growth:

    The new e-commerce platform facilitated a substantial increase in online sales, expanding NYOF's customer base globally.

  • Improved Customer Engagement:

    With an appealing website design and user-friendly interface, customers spent more time exploring NYOF's products, leading to higher engagement rates.

  • Enhanced Brand Perception:

    The elegant and professional online store elevated the brand image of NYOF as a luxury furniture provider.

  • Global Reach:

    The implementation of multilingual support and international shipping options enabled NYOF to reach customers in different regions, broadening their market reach.

  • SEO Performance:

    The website's search engine optimization efforts resulted in improved rankings on relevant keywords, leading to increased organic traffic and visibility.

  • Reduced Cart Abandonment:

    The optimized checkout process led to a decrease in cart abandonment rates, translating into higher conversion rates.


The collaboration between NYOF and The Internet Store culminated in the successful development of a bespoke WooCommerce-backed e-commerce store, revolutionizing the way NYOF presented its luxury Resin Furniture to the world. The new platform facilitated global sales, enhanced customer experience, and positioned NYOF as a leading player in the luxury furniture market. With this partnership, NYOF was well-equipped to thrive in the competitive world of online furniture retail.

Project Information


NYOF Studio Private Ltd






₹ 20000

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