PreganCare - Legacy of Authentic Gir Cow Ghee for Expecting Mothers | E-commerce Website Creation
Pregan Care is a ghee brand founded by two brothers, Raghav and Keshav Vashita, hailing from Haryana. Witnessing the rise of adulterated ghee in the market, which contained additives and could potentially harm pregnant women and their unborn children, they decided to bring a solution. Pregan Care specializes in producing 100% authentic Gir cow ghee, made through the traditional Bilona method. This ghee, made with utmost care in small batches, benefits fetal development, enhances nutrient absorption, and promotes overall maternal health. To make this health-boosting ghee accessible to expecting mothers, Raghav and Keshav approached The Internet Store to create a platform that would help them connect with their target audience.
The Solution Devised:
The Internet Store developed a comprehensive digital strategy to build Pregan Care’s brand identity and online presence. The key elements of the solution included:
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A thoughtfully designed logo and packaging that reflected the traditional methods of ghee production and the brand's vision for maternal health:
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A user-friendly website that highlighted the benefits of Pregan Care Ghee, including a blog section to educate expecting mothers about the advantages of consuming ghee during pregnancy:
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E-commerce integration, including a shopping page with secure payment methods and logistics support, ensuring a smooth purchasing experience for customers:
Implementation:
The project was executed in several stages:
Logo & Packaging Design:
Our team first focused on creating a logo and packaging design that captured the essence of the brand’s values. The logo illustrated the traditional Bilona method, while the packaging emphasized the health benefits for pregnant women. The designs were finalized in collaboration with the founders to ensure they aligned with the brand’s vision.
Website Development:
Once the branding was set, we moved on to developing a website that represented Pregan Care's mission. Key elements included:
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A visually appealing homepage that communicated the brand's commitment to authentic, high-quality ghee.
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A blog section to educate visitors on the benefits of consuming Gir cow ghee during pregnancy and the vision behind Pregan Care.
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An easy-to-navigate shopping page where customers could browse and purchase ghee effortlessly.
Content Creation:
To enhance the website's value, we created informative blogs focusing on the health benefits of ghee for expecting mothers, the Bilona method of ghee production, and the overall vision of the brand. These articles not only engaged the audience but also improved SEO performance.
E-Commerce & Logistics Integration:
The Internet Store integrated a secure payment gateway to streamline the purchasing process. We also partnered with a reliable logistics provider to ensure smooth and timely delivery of the ghee to customers across various locations.
Results & Stats:
The collaboration between Pregan Care and The Internet Store delivered notable results:
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A visually appealing and functional website that accurately communicated Pregan Care’s vision and brand values.
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Increased customer engagement through educational blogs, leading to greater awareness of the benefits of authentic Gir cow ghee during pregnancy.
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A seamless e-commerce platform with a user-friendly shopping page and integrated logistics, ensuring hassle-free deliveries for customers.
Conclusion:
The Internet Store played a pivotal role in helping Pregan Care establish a strong online presence and reach its target audience of expecting mothers. From designing a logo and packaging that embodied the traditional Bilona method to developing a fully functional e-commerce website, the collaboration ensured that Pregan Care’s authentic, health-boosting ghee could reach pregnant women across the country. The project exemplifies how thoughtful branding and a well-executed digital strategy can make a meaningful impact on both brand visibility and customer trust.
