Shree Murlidhar Krupa — Lead Generation Landing-Page Built from Zero Digital Presence
Shree Murlidhar Krupa is a traditional business rooted in spiritual values and trust, looking to step into the digital world for the first time. With zero digital footprint and no prior branding assets, the entire online identity had to be crafted from scratch. The Internet Store was brought in to conceptualize, design, and build a conversion-focused landing page that not only introduces the brand but actively drives lead generation. This was more than just a landing page—it had to function as a complete website experience on a single screen, delivering high-impact storytelling with meaningful interactivity.
The Challenge:
With no existing digital assets or branding guidelines, the project began as a blank slate. The challenges included:
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No Existing Digital Presence:
We had to conceptualize the brand identity, messaging, and entire layout from scratch without any prior reference points.
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Lead Generation Focus:
The client wanted a single-page experience with a clear goal: convert visitors into leads via a dynamic and custom-built form.
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Custom Form Integration with Google Sheets:
The data from the lead form had to be sent directly to Google Sheets without the use of a traditional CMS or backend platform.
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Interactive & Content-Rich Presentation:
The landing page needed to tell the brand’s story in a compelling, elegant, and visually cohesive manner—all within a scrollable experience.
Design & Development Process:
Theme-Led Visual Identity: Since the brand had no prior identity, we crafted a unique aesthetic from the ground up—infusing cultural elegance, spiritual symbolism, and soft gradients that echoed the brand’s character throughout the page.
Custom-Built Website with HTML, CSS & JS: We developed the landing page without a CMS—completely custom-coded using modern HTML, CSS, and JavaScript, ensuring full control over responsiveness, interactivity, and performance.
Dynamic Lead Generation Form: A custom-built form was designed to match the page aesthetics and connected directly to Google Sheets using Apps Script, enabling real-time lead collection without any third-party tools.
Popup Functionality for Engagement: We introduced modal popups for form submission and focused messages, improving user interaction and engagement across devices.
Delivery & Results:
The final output was a visually rich, purpose-driven landing page built for performance and lead conversion. Key outcomes included:
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Branded Digital Identity from Scratch:
The client now has a strong and clear digital identity that aligns with their offline presence and values.
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Real-Time Lead Collection:
Leads are instantly captured into Google Sheets, streamlining the client’s outreach and follow-up processes.
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Responsive & Lightweight Experience:
The custom codebase ensures fast load times and smooth navigation across mobile, tablet, and desktop devices.
Conclusion:
The Internet Store crafted a full-fledged landing experience for Shree Murlidhar Krupa—starting from nothing and delivering a dynamic, lead-focused digital presence. With custom code, thoughtful design, and no reliance on CMS platforms, this project showcases our ability to transform a blank canvas into a high-conversion digital asset.
Project Information
Client:
Shree Krushna Infratech
Location:
Anjar
Date:
2025-05-01
Quote:
